Job Title: Product Marketing Manager
Experience Required: 5+ Years in Content Strategy, B2B or SaaS Marketing
Role Overview:
In this role, you’ll be responsible for leading our brand storytelling efforts across two key verticals:
Thought Leadership & Executive Branding: Collaborating closely with leadership to amplify the company’s voice and expertise in AI-driven and next-gen marketing practices. Product-Led Content Strategy: Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels. You’ll work across teams—product, growth, design, and leadership—to build a content engine that drives influence, community, and growth.
Key Responsibilities:
- Lead the overall content marketing strategy to support brand, growth, and product objectives.
- Create and manage content across formats—long-form, short-form, video scripts, case studies, newsletters, etc.
- Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI.
- Own the brand tone, messaging framework, and storytelling consistency across platforms.
- Develop content calendars, campaign plans, and performance dashboards.
- Identify and tap into new distribution channels—forums, newsletters, events, podcasts, and niche communities.
Ideal Candidate Profile:
- 6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy.
- Strong editorial, writing, and storytelling skills across different formats and tones.
- Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus.
- Strategic mindset with execution chops—you can own end-to-end content projects from idea to distribution.
- Ability to work cross-functionally and thrive in fast-moving, startup environments.
Bonus Points For:
- Experience in the AI, marketing tech, or creator economy space.
- Familiarity with tools like Notion, Canva, Descript, N8N, Semrush, etc.
- A portfolio that shows clarity of thinking, originality, and a knack for shaping influence through content.
What We Offer:
- The opportunity to build an influential brand from the ground up.
- High ownership, high visibility role working directly with the leadership team.
- Fast-paced, no-politics, creative work culture.
- Competitive compensation, creative freedom, and growth path.